I’ll be honest with you, because that’s what this newsletter has always been for. This week I want to be real about the season I’m in, and about deciding what I actually want.

I’m two months into an enterprise tech sales role that I genuinely enjoy. The nature of sales is that it’s revenue facing, which means at the end of the year the companies I work for see in black and white exactly how much revenue I brought them. Usually millions. If I just do the baseline, I leave the year with multiple six figures. In 2024 that’s how I made close to half a million, before taxes, and I’ve put years like that toward things like carrying no mortgage. When I really apply myself, the upside is astronomical.

I started Seed & Society® because I know what it is to have your whole income come from one place, and I’ve watched the layoffs. I already know how to run a book of business and make millions. Selling something with product-market fit, referrals, and an implementation team behind it is a very different thing from being all of those pieces yourself though. That’s the whole reason I built A.I. employees. I wouldn’t have started this newsletter, or the podcast, or the channels without them. There aren’t enough hours, and not only does my new position have me traveling a lot, but so do my interests.

Here’s the decision I got to on Wednesday. Last weekend I built the whole installable Business Brain, the clone, the HyperFrames, the Claude Code, all of it. And building it showed me something. I had more fun doing the thing than managing the delivery of it. What I don’t love is living in the day-to-day weeds of implementation and support. That’s not my zone of genius, and pretending it is doesn’t serve you or me. I thrive in strategy and execution. Self-sustaining systems. Doing something really well isn’t the same as enjoying it. I know it isn’t scalable, but I love deep discovery and 1:1 conversations, and then I like to teach and share to whoever wants to know.

So I’m making a shift, and you get to watch me make it in public, unpolished, thinking as I think it, the way I always have. I’m going all in as an A.I. content creator. I know “influencer” gives some people the ick. I mean it plainly: I want to influence how business owners think about this technology, because most people aren’t using it anywhere near the way they could. I’m writing a book about it. And I coined the term for it, which you’re hearing here first: Context Training. Your A.I. is only ever as good as the context it has about you and the problem you’re solving.

It’s okay to launch something and change your mind, even when it took real time to build. I’ve talked about sunk cost and opportunity cost since some of my very first articles and podcast episodes. The consistency is the part that compounds. This is more than sixty issues in now. I went back and counted. This season asks me to protect my time and put it where only I can stand: the ideas, the teaching, the perspective that’s mine to give. So you’re going to see a lot more from me, taught out loud and mostly for free. Which brings me to the thing I coined.

Why two owners with the same A.I. get completely different results

Here’s something I watch happen all the time. Two business owners open the exact same A.I. tool. Same subscription, same models. One gets back work that sounds like a stranger wrote it, polished and generic and a little off. The other gets back something that sounds like them, uses their real prices, tells their actual stories. Same tool. The difference isn’t the tool, and it isn’t better prompts. It’s one skill, and I call it Context Training.

Context Training is teaching your A.I. everything it needs to do the job you’re asking of it, aligned to what you actually need, refined as you go. Think about it like a hire. If you brought on the most brilliant person you’ve ever met and gave them zero onboarding, no context on who you serve, how you talk, or what you sell, their first week would be generic too. Not because they aren’t sharp, but because they don’t know you yet.

There are four things your A.I. needs to know to stop guessing: who you help, how you sound, what you sell, and what’s true for your business right now. When those live in one place your A.I. reads first, every time, the guessing stops. The data science version, since I can’t help myself: your business context is a dataset. Garbage in, garbage out is the oldest law there is. Curate that dataset well and you own it forever. It’s portable, and it outlives any one tool.

Let me show you what that unlocks. Last week, when Fable 5, Claude’s newest model, dropped, I built four faceless businesses in about two hours. Four live, deployed sites, standing in the first twenty minutes. The rest of the hour went to the details: checkout, better palettes, real polish, a system to feed each one. The niches look random on purpose, vegan food, romance, homesteading, astrology, and I gave each one a real point of view, because I actually know those spaces.

Here’s the part that matters for you. None of it started from a blank chat. It ran on my Business Brain, everything my A.I. already knows about how I build. So a new brand isn’t a new project, it’s muscle memory. The second hour, my A.I. installed my automated blog employee on all four, because on my main site the blog drives more than 80% of my traffic, and that traffic is up 334% in the last month. This isn’t really about Fable, or Claude, or any one model. It’s about context.

I build this way for a reason. I’m the oldest of nineteen siblings, spread across the world, and some of them don’t have the opportunity I have here. A few hundred or a thousand dollars a month from something that runs on its own isn’t extra to them. It’s a lifeline. That’s the whole point of teaching this out loud.

That living foundation has a name. I call it The Connector, because what else could a portable A.I. business brain be? It literally is the connecting piece that makes A.I. make SO much more sense.

But here’s where I’ve landed for this season: I’d rather teach you to build your own than hand you a black box. So most of what I know about Context Training is going to show up here, on the podcast, and on my channels, for free. And when you get to the point where you want me actually in your business, building the brain and the workforce that stands on it with you, that’s what my advisory is for. It’s apply-only and I keep it small on purpose.

A different door this week: a grant, plus two free ways to get press

You’ve watched me run the grant circuit for weeks, and more of that is coming (I’m building a system for it, more on that soon). This week, one grant with real money on the table, plus two things you can start today for free, getting quoted and getting seen. The press ones are free and open all the time.

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