SEED & SOCIETY

FROM THE TRAIL

I've been quiet for about a month. Not because nothing was happening, but because I've been in the build.

Seed & Society™ is primarily an AI education and strategy company. The content IS the point. Advisory is a bonus. The mission is for business owners to make more money and get more done, while working less. AI is your unfair advantage. It's the great equalizer. It works for the consultant in Lagos, the fractional executive in Mumbai, the speaker in Philly, and the podcaster in Montevideo. This is global. This is about access and opportunity.

Full content pipeline. A web app I launched and submitted to my first hackathon on the same day. The infrastructure that makes all of it possible without me living in it. Raising two young kids, ten acres, a W2, a grad program, and every single thing on that list was made easier by AI and systems I built myself.

That's the proof of concept, and that's what I'm here to teach. This is gonna get good y'all.

THE MAIN THING
The Content Machine I’m Building

The infrastructure:

I input an idea. Claude writes the blog post and sends that to The Connectors Market™ as a fully SEO, AEO, and GEO optimized post. Then it converts to a podcast script that sounds like how I talk, and generates show notes. The workflow fires in n8n. My AI voice clone records the podcast episode on ElevenLabs. HeyGen generates the AI clone talking head video, an agent completes it with automated b-roll and captions. Opus Clip pulls the short-form clips. Blotato distributes to every platform. Beehiiv gets the newsletter draft.

I never have to hit record. The AI does it.

One idea. 20+ pieces of content. Less than an hour of total production time, compared to the 5 to 6 hours manual podcast production used to take.

My active time per week: 2 to 3 hours, and that's for the live tutorial and walkthrough videos I choose to record for YouTube. Not because the system requires it.

What's working: Claude as the editorial brain. Every piece of content runs through a Claude skill trained on my voice, my business model, and my rules. The output sounds like me because I built the context, not because I got lucky with a prompt.

The pipeline isn't fully automated end to end yet. Steps 4 through 8 are still in progress. I'm telling you about it now because I didn't want to keep leaving y'all hanging. You're the people I'm doing this for. The ones who've written in and told me you want to hear from me. The ones that opened my newsletter for over 30 weeks straight. This is SO exciting, and what's coming is worth it. It's tempting to wait for perfect, but y'all deserve presence.

This is how you get the thoughts, the insights, the tools, the worldview, everything I've learned from building in AI for over 500 consecutive days, without me being the bottleneck. Consistency, scalability, sustainability. Once this launches, it won't stop. That's what AI can do for you and your business. You're going to watch it run in real time.

Takeaway: Build the system once. Then let it run while you move on to the next idea.

ARTIFICIAL INTELLIGENCE
The DoD vs. Anthropic. And what it actually means.

The U.S. Department of Defense designated Anthropic a national security supply chain risk. Federal agencies were ordered to stop using Claude. The stated reason: Anthropic refused to allow their technology to be used for fully autonomous weapons and domestic mass surveillance.

That designation is historically reserved for foreign adversaries. This is the first time an American company has been named publicly. That's worth sitting with. After ChatGPT agreed to the terms (although they deny it, but that’s highly debatable), a wave of people left ChatGPT and voted with their attention and their dollars.

My take isn't about who the good guy is. None of these companies are the "good guys". They're companies with investors and interests, and the truth always holds nuance. I also use both tools daily, because the privilege of pretending we can opt out is not one most people can afford to make, especially not me as a Black woman.

Not when some facial analysis algorithms misclassified Black women nearly 35% of the time, while error rates for white men were under 1%. The U.S. government's own NIST study confirmed it: in one-to-many matching, the kind police use to identify suspects, systems had the worst false positive rates for African American women, literally putting someone that looks like me at the highest risk for being falsely accused of a crime. In Canada, Black women immigrants who had successfully made refugee claims had their refugee status stripped because facial recognition matched their face to someone else, and the government used that match to claim they filed under a false identity. This means facial recognition technology misidentifies darker women of color at the highest rates so it defaults to guilty rather than innocent.

What I do know is that mass surveillance isn't science fiction anymore. Minority Report. Demolition Man. That infrastructure and technology largely exists now. Most people are walking through it without looking up.

The bright side: Claude surged to number one in the App Store. They also filed a lawsuit against the government. Paying attention is the first step, and people are starting to.

I'm starting to research open source AI tools that run locally on your own device, meaning no data goes to any company's server. I don't have a recommendation yet because I haven't tested anything enough to teach it. But I'm looking, and I'll share what I find as I find it.

If data privacy matters to you, and it should, this is worth paying attention to. These tools are getting surprisingly good.

Takeaway: AI is not something you can opt out of. Understanding these tools is how you stay ahead of what's coming, and build with your eyes open.

DID YOU KNOW?
Why I only work 3 to 5 hours a week

To be clear I have a full time W-2 job as an Enterprise Account Executive selling technology to State government agencies, but for Seed & Society™ I've been building toward low active time since before I had language for it. The goal was always infrastructure over hustle, assets over effort, systems that work while I'm gardening or with my kids or sleeping.

Turns out there's a framework that describes exactly why that resonates so deeply for me. I'm a Projector in Human Design. Projectors make up about 20% of the population and aren't designed to operate like the majority type, which is built for sustained output and consistent energy. Projectors are designed for mastery, efficiency, and depth. When we try to grind like everyone else, the work degrades and so do we.

I didn't build this business around Human Design. I built it around what felt true, and Human Design gave me language for why it was already working. The 3 to 5 hour active time target isn't a constraint I'm working around. It's the aligned goal.

If the "post every day" advice has never worked for you, it might not be a discipline problem.

And if you know me, you know I also love astrology. We're in Mercury Retrograde right now, which is a time for RE's: researching, revisiting, reassessing, refining, resting, reflecting (like me returning to Beehiiv to do this newsletter because it kept me consistent and the UI and UX is easy af). Not launches. Not new ventures, unless it's a full circle moment. If you’ve been having more technology, mechanical, and communication issues over the last 2 weeks, it’s usually that. So season 2 of podcast is likely launching after Mercury stations direct, because it’s a new direction. We’re talking AI, automations, agents, and how that applies to more money, time, and options for business owners. No date. If you've been here a while, you also know I reject rigid structures that stifle how I flow. But I can guarantee it'll be this month or next. So not a long wait.

Takeaway: Know how you're designed to operate, then build the system that fits it.

AUTOMATIONS + AGENTS
The Speaker Outreach Workflow

An automation is a workflow that does a specific job in your business without you being involved after it's built. It follows a predefined path. An agent takes it a step further by reasoning through multi-step decisions, doing tasks, and figuring out what needs to happen next without a fixed set of rules telling it what to do.

Most speakers spend hours a week hunting for stages. Finding the right contact, researching the event, writing a cold pitch from scratch, following up. I built a workflow that does most of that without me, and I'm building an agent that takes it even further.

Here's how the automation works today. A Google Sheet holds my target events and organizer contact info. When I add a new row, n8n fires. Claude pulls the event details, cross-references my speaker bio and talking points, and writes a personalized outreach email drafted to sound like I actually looked them up, because the workflow did. The draft lands in Gmail ready for my review. I read it, tweak if needed, and send.

The agent I'm building does the hunting too. Instead of me adding rows to a sheet, it goes out and finds the events. It searches based on my speaker profile, my topics, my target audience, and the types of stages that make sense for where I am in my speaking career. It reasons through which events are worth pursuing, finds the right contact, and hands off to the same outreach workflow. The list builds itself.

The human checkpoint stays intentional either way. I'm not sending automated cold emails to event organizers. That's not the move. But the research, the discovery, the positioning, the first draft? That's hours I'm not spending anymore.

The result: I can work through a list of 20 targets in the time it used to take me to find and write three pitches. Once the agent is fully optimized, I won't be building the list at all. The pipeline compounds. More outreach, less energy output.

If you book speaking engagements, consult, or do any kind of outbound that requires personalization at scale, this is worth building.

Takeaway: Automate the research and the first draft. Keep the human in the send decision.

MORE MONEY, TIME, & OPTIONS

I Built a Full Web App Last Weekend. No Code.

I input an idea. Lovable built it. I iterated in plain English. No developer. No code. I started in the morning and had a working app by the afternoon.

The app is called the AI Employee Report and it's live right now at audit.seedandsociety.com. Answer 11 questions about your business, get back a personalized AI automation roadmap: which systems to build first, what tools to use, what it costs, and a 30-day plan. Free. I also submitted it to my first hackathon. I’ll keep iterating, but it exists and is working.

If you've been sitting on an idea for a tool or resource, Lovable is how you stop waiting.

Takeaway: You don't need a developer to build something real. You need a clear idea and a willingness to iterate.

🛠️ Tool Stack:

  • n8n — the automation backbone that connects every step of the pipeline

  • ElevenLabs — AI voice clone handles podcast audio production

  • HeyGen — talking head video with automated AI b-roll and captions

  • Opus Clip — turns long-form video into short-form clips automatically

  • Blotato — distributes finished content across every platform

  • Lovable — No-code app builder, idea to live app in a weekend

  • Beehiiv — newsletter delivery (you're reading it right now)

💬 Prompt

WHAT IT DOES: Turns one idea into a full content week before you record anything.

BEST FOR: Anyone building a content pipeline who wants to stop starting from scratch every week.

THE PROMPT: "I'm creating content about [topic]. My audience is [describe them]. My content goal is [educate / inspire / convert]. Give me: a podcast episode title, a 3-point episode outline, a YouTube video angle that's slightly different from the podcast, a short-form hook for Reels, and one LinkedIn post that could stand alone. Write everything in a direct, conversational tone. No corporate or overtly formal language."

WHAT TO EXPECT: A full content week mapped out from one idea in under 2 minutes.

PRO TIP: Drop your voice reference or brand positioning into the prompt first so the output sounds like you, not like generic AI content.

Until next time, Continue planting the Seeds for a better Society
— Makeda

The content shared by Seed & Society™ is for informational and educational purposes only. Nothing in this newsletter, blog, or website constitutes financial, investment, or legal advice. All opinions expressed are my own and do not reflect the views of my employer. Some links may be affiliate links, which means I may earn a commission if you purchase through them at no additional cost to you. Always do your own research and consult professionals before making financial decisions.

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