SEED & SOCIETY®
FROM THE TRAIL
Let me tell you what June and July actually look like for me.
Monday I fly to Florida for work. The week after I'm in Georgia, then off to Utah for a Women Build AI retreat. 3 holidays. Then more travel through July. All of this while I'm finishing my master's in data science, raising a 6 and 3-year-old, and running Seed & Society®, including the homestead, on ten acres in Tennessee.
And I refuse to give up reading my romance novels (finished 3 this week 💅🏽). I'm starting my late summer garden, I've been going IN on perennials this year. I've been watching anime. I'm living my actual life, on purpose, because that's the entire point of building systems that don't need me hovering over them.
Which is why this weekend I built my Chief of Staff.
The blog writer has been publishing daily for months. The podcast producer ships in five languages. The speaker booking agent has been sending pitches and running follow-up this spring, and it's the reason I'm booked to speak this fall. The social media director turns one idea into a week of posts. The grants manager finds money I'd never look for on my own.
They were all running. What they weren't doing was talking to each other.
So I built the employee that ties them together. One brief every morning. One view of what's moving and what needs me. Instead of checking six things, I check one. The Chief of Staff reads what every employee did, flags what's stuck, and tells me the single most important thing that needs a human today. I built it so I could be even more redundant in my own business and stay consistent at 5 hours per month.

I'm telling you this because I want you to see the real version of how this comes together. It's not one weekend and suddenly you have a team. The podcast agent took weeks of iteration. The booking agent needed corrections for days before the pitches sounded like me. Each one got built, tested, corrected, and then trusted. The Chief of Staff is the newest and the least proven, which is exactly why I'm running it against my own life for the next 30 days before I put it in anyone else's hands, because it's the most vital piece for going from disjointed independent contractors to a cohesive team working toward the same goal.
And alongside all of this, I'm building a community called The Connector Community™. It's for service-based business owners who are installing and running their businesses with AI employees and want to do it alongside other people who are doing the same thing.
I can hand you the employee. I can give you the install kit, the tutorials, the onboarding. But what I can't replicate in a file is the moment where you see someone in your same industry post how they set up their booking agent and it clicks differently than any tutorial could. Or the question someone asks that you didn't even know you had. Or the person who's three weeks ahead of you showing you what's coming. The community is where the installs become a practice. More on this soon.
THE MAIN THING
4 Questions to Ask Before Hiring ANY Employee
Before any employee can work for you, AI or otherwise, you need to answer four things. Because your business only works if you're clear on what you're actually building.
1. Who exactly are you serving?
Not "business owners." The specific person. The consultant in Lagos doing $15K a month who spends half her week on proposals she could automate. The speaker in Atlanta who fills rooms but can't keep up with the follow-up content after the talk. Get specific enough that you could describe them to a stranger in one sentence.
2. What's the one problem you solve, and what does life look like on the other side?
The problem and the transformation. Both. "I help people grow" is not a business. "Service-based business owners are the bottleneck in their own company, I help them scale with AI employees so they can increase their income and get their time back" is. On one side, you're doing everything yourself. On the other side, your business runs and you're not needed at every step. When the problem and the transformation are that clear, every hire you make, human or AI, becomes obvious because you know exactly what the desired outcome is.

3. What are you optimizing for, and what's the number?
"More money" is not a true measurable target. "Consistent $35K months by December" is. "$250K this year so I can buy the land" is. The number is what turns a wish into a strategy. Without it you're browsing tools. With it you're building toward something specific.
4. What's your strategy for that one thing?
Not all your things. This one thing. The one you just put a number on. What's the actual plan to get there? Write it out. If you can't describe the strategy in a few sentences, you don't have one yet, and hiring an employee that also has to provide the strategy is expensive. And for an AI employee it would be frustrating.
And if the answer to all four points to more than one job? Then you don't need a single hire. You need a coordinated team. The technology to build that is here.
The clarity is what makes the hire obvious. When those four are answered, you stop staring at tools wondering where to start. You know exactly which employee to hire first because you know exactly what job needs doing.
See the first eight AI employees you'll be able to hire at seedandsociety.com/labs. Every one is coming this summer, currently in beta testing. Join the waitlist for the ones that match your answers above, and you'll be first to know when hiring opens.
A QUICK WORD ON EVERFREELY™
I want to be honest about where EverFreely™ is, because the real story is more useful than a polished update.
I built it first in Remy during the MindStudio alpha tester phase. Then I rebuilt it in Lovable (less expensive, but not as good honestly). I had the whole code repository in GitHub. And it works, mostly. But it keeps breaking in ways that are just functional enough to look promising and just fragile enough that I'd be living in app support purgatory if I put it in anyone's hands. It could not scale as is today, and honestly I have no interest in making the harder version of it work when there’s a better way.
So I stepped back and looked at it through the lens I keep coming back to: asset-based thinking. Ownership. Why am I building another dashboard people have to learn? Why not build this as an installable employee they can hire, that's even more customizable, that works for them inside a tool they already use?
That's what EverFreely™ is now. Your Grants & Funding Manager. An AI employee you install and own. It finds the non-dilutive money you qualify for, grants, sponsorships, pitch competitions, fellowships, awards, prestigious lists, and drafts the applications in your voice.
I feel so much more confident that I can get this into your hands this summer than I did when it was an app that kept having vulnerabilities in places I couldn't predict. And the cool part is you'll still have the browser extension, so you can bring your profile and your information to any application form and fill it out at the click of a button.
Same promise from day one. Better, more honest delivery. You hire it once instead of renting it forever.
ON TIMING
Here's where I am with all of this, and I want to be straightforward.
These AI employees are coming this summer. Right now they're in beta testing. Mercury stations retrograde around the end of June, and I'm not someone who ignores that. But retrograde actually favors what I'm doing: revisiting, refining, and re-introducing work that already exists. These employees aren't new ideas. They're systems I've been thinking about for over 500 days and building for months. The retrograde window is the right time to run them, test them, break them, and make them better.
Outside of beta testers, the full release is moving to end of July, early August. I'm giving myself a real 30 days with every piece running in production so that when I hand these to you, I've sat in them and played in them and made them more autonomous than they are today. Proof before teaching. That's the rule and I'm not breaking it for a launch date.
The people that pre-ordered have been bumped up to get the full employee bundle and the ability to be beta testers, you know who you are, and I appreciate you. Y'all also got the deal of a lifetime, because I'm not giving you a subscription, or a static course, but a fully functioning, largely autonomous TEAM of employees that can be up and running in DAYS. Can't wait to see what it does for your business.
I also have a voice agent coming soon that will change how you interact with these employees entirely. More on that when it's ready.
Reply TEAM if you want on the waitlist for the AI employees and the community. You'll be the first to know when the doors open. Reply with the name of a specific employee if you already know which one you want, and I'll tag you for it.
GRANTS & OTHER OPPORTUNITIES
Two Grants And A Speaker Call This Week
She Seals the Deal Grant, Jennifer Blake Award: $5,000 | Deadline: June 30, 2026 | For: US women-owned coaches, consultants, and service-based businesses under $1M revenue Built for exactly this list. Confirmed open, closes June 30, and the $25 application fee is the only gate. If one grant this week is worth your weekend, it's this one.
HerRise MicroGrant, HerSuiteSpot Award: $1,000 monthly | Deadline: Rolling, last day of every month | For: Women-owned (51%) US businesses under $1M, women of color especially encouraged A thousand dollars every month on a rolling cycle, so if June slips by you're already in for July. The $15 fee is nominal. Low effort, real money, recurring odds.
Podcast Movement NYC: Call for Speakers Award: Speaking slot + full conference pass | Deadline: June 30, 2026 | For: Podcasters and creators with something worth saying, first-time speakers welcome Two days at Terminal 5 in New York City, September 17-18. This is a repeat, but deadline is approaching. Multi-track programming across craft, growth, monetization, production, and distribution. All sessions are 30 minutes. You don't need a big show or a big following, you need a clear idea and a sense of who benefits from hearing it. The call closes the same day as the grant above, so if you're applying for one, apply for both.
MORE MONEY, TIME, & OPTIONS
This Week on the Podcast

Ep 26: Why Most A.I. Advice Was Written for the Wrong Reader Most A.I. advice was written for builders with dev teams and venture budgets. None of it transfers to a service business, where trust is what you sell. The five shifts to rebuild the playbook for your kind of business, plus a three-question filter you can run on any A.I. tactic before you waste a week on it.
Ep 27: Know Your Values Before You Open the A.I. Before any tool can sound like you, two documents have to exist: a voice doc and a worldview reference. The voice-memo method, the extraction that turns rambling into usable material, and why these two files are the foundation every AI employee in today's main story runs on.
🛠️ One Thing To Do Today
The gap between where you are and where you want to be is almost never information. You already know enough. You've watched the videos, saved the posts, bookmarked the threads, joined the free class. The knowing was never the problem.
The doing is.
I didn't build the Chief of Staff because I learned something new this weekend. I built it because I finally sat down and did the thing I'd been thinking about for weeks. The thinking was ready. My hands had to catch up.
So today, don't learn one more thing. Take one thing you already know you should do and create a workflow that does it for you automatically going forward. Open the tool, like Cowork. Set up the parameters. Schedule it. Whatever it is, the thing you keep planning to get to, get to it today.
The difference between hoping and having is action.
Until next time, Continue planting the Seeds for a better Society
— Makeda
Forward this to one person who keeps saying they'll "look into AI" but hasn't opened a single tool yet.🦋
The content shared by Seed & Society™ is for informational and educational purposes only. Nothing in this newsletter, blog, or website constitutes financial, investment, or legal advice. All opinions expressed are my own and do not reflect the views of my employer. Some links may be affiliate links, which means I may earn a commission if you purchase through them at no additional cost to you. Always do your own research and consult professionals before making financial decisions.
